Video tempts makers to skip the judging they would never skip on a still. The clip moves, the movement flatters it, and the finishing credits are spent before anyone asks the plain question: does she stay herself for the whole duration? Judge the motion first, at working size, where a failed judgement costs nothing.
Three viewings, three questions
First viewing — the character. Watch at full speed with the record beside the screen. Hair, face and signature should hold through the movement, not just in the first frame the still supplied. Most drift arrives mid-turn.
Second viewing — the joins. Hands entering and leaving frame, hair crossing the face, fabric edges against the background, the moment light changes. Transfers and animations strain exactly at joins.
Third viewing — the loop point. If the clip will loop, watch the seam five times in a row. A gesture that reads cleanly once can stutter at the join, and the seam is what a viewer learns fastest.
Then, and only then, finish it
A clip that holds across all three viewings has earned the finishing pass. A clip that fails goes back to the still — because the still is where character is decided, at 6 credits, and motion is only ever a pass over a frame that already belonged. That ordering is the whole cost discipline of video: judge cheap, finish dear, never the other way round.